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Most founders believe their greatest risk lies outside the business. The market. Competitors. Manufacturing.Cashflow. In reality, the biggest risk to a product often sits much closer to home. It is the founder themselves. Not because founders lack vision, commitment, or intelligence – but because the role founders think they should play during product development is often the one that causes the most damage. The maverick founder myth Many founders quietly subscribe to a powe

And how well-intentioned enthusiasm quietly kills good projects Most product failures are not the result of bad design or weak execution. They fail because critical decisions are made too early, with too little information often in the name of “making progress”. The earliest phase of a project feels lightweight. In reality, it is where the most irreversible damage is done. The danger of moving too fast There is a common misconception that momentum equals progress. In the earl

Why most overruns are designed in early – and how experienced SMEs avoid them For established product businesses, the biggest risk in launching a new product is not poor ideas or weak execution.It is committing money too early, with too little commercial clarity. Most cost overruns in product development are not surprises. They are the predictable result of decisions made before anyone realises those decisions are being made. By the time a project “gets expensive”, the cost