Define | De-risk | Deliver
Services
Project Leadership
Product projects fail for predictable reasons: weak foundations, unclear decisions, and too much risk carried by the wrong people. I work with founder-led and growing businesses to set projects up properly, rescue those that are drifting and provide senior product leadership exactly where it’s needed. The focus is simple: better decisions, faster progress and fewer expensive mistakes.
1
DEFINE
Commercial Product Diagnostic & Action Plan
A structured assessment of where a product and business really stand, focused on product-market fit, route to market, risk and feasibility. The outcome is a clear, actionable plan that shows what should happen next and what must be proven before more time or money is committed.
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Unit Economics, Pricing & Margin Reality
A detailed look at whether the product can actually make money, based on real costs, realistic pricing and the intended route to market. This work exposes hidden cost drivers and margin risks early, before they become expensive to fix.
2
DE-RISK
Investment Readiness & Value Building
Support to align product development with fundraising plans and valuation goals. This includes deciding when to raise, what must be proven beforehand and how to strengthen the product story that investors will scrutinise.
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Project Reset & Recovery
Focused intervention when a product project is stalled, drifting or becoming too expensive. The aim is to surface the real blockers, cut unnecessary complexity and reset the plan so progress becomes viable again.
3
DELIVER
Fractional Product Director Support
Ongoing senior product leadership without hiring full-time, providing decision support and commercial oversight as development progresses. Available at different levels of involvement, from light-touch steering through to hands-on support across development, manufacture and early launch.
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4
BESPOKE
The Support You Need When You Need It
Some projects don’t fit neatly into a service box. This offering provides flexible, senior-level support tailored to the specific needs of the business and the project at hand. Whether it’s informing a critical decision, mitigating a particular risk, building the right outsourced team, or creatively solving a specific problem, the focus is on applying experience and judgement where it will have the greatest impact.
Start the Right Conversation​
If a product project feels higher risk than it should, get in touch and we’ll work out the right next step.